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Penguin is in bed with a vile, reprehensible snake-oil salesman who feeds his audience a diet of paranoid fear trussed up in the glittering garments of Elohim and is happy to lend his dubious credibility to the most loathsome Russian anti-American propaganda. Penguin should be ashamed of themselves, but so long as Wilcock can push 5,000 books a The current issue and full text archive of this journal is available at JSMA 4,4 422 Journal of Strategy and Management Vol. 4 No. 4, 2011 pp. 422-431 q Emerald Group Publishing Limited 1755-425X DOI 10.1108/17554251111181043 Publications Read our latest publications, published in world-leading journals, as well as our annual reports and yearbooks. Future proofing agricultural systems | Food for health | Food for sustainable livelihoods | Smart manufacturing for food | Future Food annual reports and yearbooks | Newsletter archive.
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Considers the importance of a firms′ reputation to the success or failure of its brands; the effect on the firm′s brand when a firm′s reputation decays; how important it is for a firm to maintain or advance I reputation; how a brand′s reputation can be transferred to other products. Addresses and discusses these issues in detail and The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted. The findings also suggest that advertising credibility has a positive effect on brand credibility, brand image, corporate credibility and corporate image. Through proper design and attracting touch up, the credibility cues can attract website user and force the user to engage deeper on the government municipal website content, believe it as the main source of information and recognize it as authoritative organization.,The measurement model of this study that consists of formative construct of surface credibility, and user engagement is proposed to be tested in a different context of this study. – This research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand.
Individual information system acceptance behaviour
All research will involve the collection of data. Much of this data will be collected directly through some form of interaction between the researcher and the people or organisation concerned, using such methods as interviews, focus groups, surveys and participant observation.
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more. av L Jonsson · 2019 — First, the thesis aims to gain insight into adolescents', from a multicultural community During the course of the two-year intervention, there was a credible decrease in controlled motivation Bingley: Emerald Group Publishing. Verloigne, M. av SP Sebhatu · Citerat av 35 — 63 in all fields in EBSCO and 53 results/hits in Emerald, and none for S-D understand non-verbalized customer needs, a sense of insight, a functional dialogue credible and updated theory as a method of reducing systematic bias, thereby.
insight into barriers to e-ordering, and because it was my first meeting with the case The impact of anonymity on perceptions of source credibility and influence in Business Source Premier/EBSCO, Emerald and Jstor). (The journals that. Unpacking the object of learning | Emerald Insight Foto.
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The findings also suggest that advertising credibility has a positive effect on brand credibility, brand image, corporate credibility and corporate image.
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Contact us; Our leadership team; Careers; Sitemap; Resources. Authors; Editors; Librarians; Researchers; Reviewers; Policies & information. Privacy; Modern Slavery Act; Chair of Trustees governance statement; COVID-19 policy Library Tutorial : Emerald Insight Search Emerald Insight launched in summer 2019 and user feedback has been exceptional. Emerald are back in control of their own customer data and user experiences, and have the technical capability to build responsive new products; a recent successful example is the result of a partnership with Oxford Analytica, which offers users additional expert content via briefings.
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- Advectas Identified website content that acts as credibility cues can be as object attention when planning the strategy of Web content management. Through proper design and attracting touch up, the credibility cues can attract website user and force the user to engage deeper on the government municipal website content, believe it as the main source of – This research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand.
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Full text articles from 250 journals in management, marketing, logistics, quality control, HRM, higher education etc. E-books from the Business, Management & Economics collection from 1994-present. E-books from the Social Sciences collection 1994-2009.
– This research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub‐brand) employed by the endorsed brand on the endorser credibility‐brand equity relationship are also to be examined. The purpose of this paper is to investigate the impact of five dimensions of experiential advertising (cognitive, emotional, sensory, relational and behavioural) on advertising credibility in the banking sector.,A total of 277 undergraduate students were asked to complete a questionnaire after viewing two versions of a bank advertisement. Discover impactful Journals, Books & Case Studies from Emerald Publishing on Emerald Insight.